ON BLACK FRIDAY

This year, as last year, we’re not participating in Black Friday. We put a lot of time and thought into producing our collections: we don’t want to encourage over-consumption or impulse spending that could add to landfill, and we also want to encourage a more considered way to shop. So instead, rather than a discount code, we’d prefer to tell you the stories behind some of our projects. Below you can find out more about Return to Nature, Universal Bag and I Am A Plastic Bag, as well as what we do every day to create more consciously. Progress, not perfection.

OUR COMMITMENTS

CREATING CONSCIOUSLY

At Anya Hindmarch, we are committed to creating consciously and put sustainability at the heart of what we do. We are proud to have signed the Fashion Industry Charter for Climate Action, which was created in 2018 as a holistic commitment to climate action for the textile, clothing and fashion industry. Its mission is to drive the fashion industry to net-zero Greenhouse Gas emissions no later than 2030 in line with keeping global warming below 1.5 degrees. You can read the full charter and find out more here.

CREATING CONSCIOUSLY

At Anya Hindmarch, we are committed to creating consciously and put sustainability at the heart of what we do. We are proud to have signed the Fashion Industry Charter for Climate Action, which was created in 2018 as a holistic commitment to climate action for the textile, clothing and fashion industry. Its mission is to drive the fashion industry to net-zero Greenhouse Gas emissions no later than 2030 in line with keeping global warming below 1.5 degrees. You can read the full charter and find out more here.

THE UNIVERSAL BAG

The Universal Bag, launched in December 2021, is the new generation of reusable bag. It builds on the I Am Not A Plastic Bag and I Am A Plastic Bag initiatives in tackling single-use plastic and rescuing post-consumer waste from landfil and seeks to tackle these sustainability problems in combination. It is a desirable, durable, reusable, recycled and recyclable tote bag for everyone to take everywhere for everything. As a more considered purchase, its aim is to encourage a re-use mindset, and its recycling mechanism – an innovative built-in returns pouch – prevents contamination and ensures 100% recyclability. Created by Anya Hindmarch, it retails in supermarkets globally, beginning with the UK’s Sainsbury’s and Waitrose.

THE UNIVERSAL BAG

The Universal Bag, launched in December 2021, is the new generation of reusable bag. It builds on the I Am Not A Plastic Bag and I Am A Plastic Bag initiatives in tackling single-use plastic and rescuing post-consumer waste from landfil and seeks to tackle these sustainability problems in combination. It is a desirable, durable, reusable, recycled and recyclable tote bag for everyone to take everywhere for everything. As a more considered purchase, its aim is to encourage a re-use mindset, and its recycling mechanism – an innovative built-in returns pouch – prevents contamination and ensures 100% recyclability. Created by Anya Hindmarch, it retails in supermarkets globally, beginning with the UK’s Sainsbury’s and Waitrose.

RETURN TO NATURE AND OUR BIODEGRADABLE LEATHER

Challenged by the idea of a zero-waste future, and inspired by the circularity of nature, in October 2021, we launched Return to Nature, a collection of biodegradable bags. The leather used in the Return to Nature collection uses a pioneering tanning and finishing method, developed with Nera Tanning and Richard Hoffmans (est. 1899), resulting in a product that is chrome, heavy-metal and aldehyde-free – and thus able to biodegrade. The skins are fully traceable to the field, and sourced from Scan-Hide Swedish farms with some of the highest standards of animal welfare. The hides are tanned with zeology, an innovative new way of tanning that replaces chrome (which hinders biodegradability) with zeolite. The leather is heavy metal and aldehyde-free. It refrains from the use of PU coatings, and is finished instead with liquid silk.

RETURN TO NATURE AND OUR BIODEGRADABLE LEATHER

Challenged by the idea of a zero-waste future, and inspired by the circularity of nature, in October 2021, we launched Return to Nature, a collection of biodegradable bags. The leather used in the Return to Nature collection uses a pioneering tanning and finishing method, developed with Nera Tanning and Richard Hoffmans (est. 1899), resulting in a product that is chrome, heavy-metal and aldehyde-free – and thus able to biodegrade. The skins are fully traceable to the field, and sourced from Scan-Hide Swedish farms with some of the highest standards of animal welfare. The hides are tanned with zeology, an innovative new way of tanning that replaces chrome (which hinders biodegradability) with zeolite. The leather is heavy metal and aldehyde-free. It refrains from the use of PU coatings, and is finished instead with liquid silk.

OUR COMMUNITY

We believe fashion’s platform can be used for good. For this reason, many of our collections and initiatives are designed or created to benefit charitable foundations or give back to our community. Return to Nature was inspired by the words of environmentalist and sustainability consultant Arizona Muse, and supports her charitable organisation, Dirt, the foundation for the regeneration of the earth. The Be A Bag collection benefits the Royal Marsden Cancer Charity, of which Anya is a Trustee, with a donation from each bag. Anya has also recently launched the Ever After garden with the charity, an installation in Grosvenor Square to pay tribute to those we have lost.

OUR COMMUNITY

We believe fashion’s platform can be used for good. For this reason, many of our collections and initiatives are designed or created to benefit charitable foundations or give back to our community. Return to Nature was inspired by the words of environmentalist and sustainability consultant Arizona Muse, and supports her charitable organisation, Dirt, the foundation for the regeneration of the earth. The Be A Bag collection benefits the Royal Marsden Cancer Charity, of which Anya is a Trustee, with a donation from each bag. Anya has also recently launched the Ever After garden with the charity, an installation in Grosvenor Square to pay tribute to those we have lost.

“As a company, we have always tried to leverage the platform that the fashion industry provides to deliver the message of responsible actions and behaviours. Now more than ever we are looking carefully at the best way of doing things in each area of our business, from supply chain and materials to our team and charitable endeavours. This is a journey and a transition and our motto is ‘progress not perfection’ but we want to share some of the actions we have taken.”

Anya Hindmarch - Founder

PACKAGING

We love the power of the written word, but our packaging and communications were using too much paper. From AW20 we have removed unnecessary paperwork by switching to online returns. All of our card, paper and tissue from AW20 is FSC certified and we have removed non-compostable plastic, foam and silica gel packs from all products and even switched to a cellulose based packaging tape and soy based inks.

PACKAGING

We love the power of the written word, but our packaging and communications were using too much paper. From AW20 we have removed unnecessary paperwork by switching to online returns. All of our card, paper and tissue from AW20 is FSC certified and we have removed non-compostable plastic, foam and silica gel packs from all products and even switched to a cellulose based packaging tape and soy based inks.

MATERIALS

As well as the pioneering coated recycled plastic canvas, we have also made changes to our supply chain for other materials. Where we have stock of materials, we are using those up first (as that feels like the right thing to do) but we have already started transitioning to and working with textiles that are certified by Oeko-Tex, Global Organic Textile Standard and Global Recycle Standard. They are a member of the Better Cotton Initiative, as well as the Leather Working Group. These materials include recycled nylon (Econyl), recycled canvas, recycled satin and recycled sequins. We have replaced PU with TPU and are looking at all leather options. We are also finding interesting ways to use up leather off-cuts that would have otherwise gone to waste.

MATERIALS

As well as the pioneering coated recycled plastic canvas, we have also made changes to our supply chain for other materials. Where we have stock of materials, we are using those up first (as that feels like the right thing to do) but we have already started transitioning to and working with textiles that are certified by Oeko-Tex, Global Organic Textile Standard and Global Recycle Standard. They are a member of the Better Cotton Initiative, as well as the Leather Working Group. These materials include recycled nylon (Econyl), recycled canvas, recycled satin and recycled sequins. We have replaced PU with TPU and are looking at all leather options. We are also finding interesting ways to use up leather off-cuts that would have otherwise gone to waste.

People

Our code of conduct includes corporate policies that support anti-corruption, human rights, labour, equal opportunities, diversity and health and safety. We audit the factories we partner with on a regular basis.

POSITIVE LUXURY

We’re proud to have been awarded the Butterfly Mark from Positive Luxury. This is a symbol of trust earned by brands that have adopted sustainability as a business strategy. You can find out more about the butterfly mark and what we’ve been awarded it for on our product pages.

CORONAVIRUS: SUPPORTING THE NHS

The Royal Marsden Cancer Charity is a charity that is very dear to Anya Hindmarch. We have worked with them on a few things including the Ever After Garden in December 2019 where you could visit and buy an illuminated rose for a £10 donation to the Royal Marsden to plant in Grosvenor Square in memory of a lost loved one. With thanks to Grosvenor Estate, Pan Communication and Culture Creative.

On April 21st Anya had a call from the Royal Marsden saying that they needed help in sourcing and making PPE, in particular, 3,000 washable and re-usable hospital gowns. They needed to be of a certain spec so that they can be washed to a temperature for thermal disinfection. The beauty of these gowns is that because they can be washed onsite, it gives the Royal Marsden a sustainable source of gowns and they won’t need any more. Also they won’t go into landfill unlike so much of the PPE that is being used today.

We managed to get these gowns made in London with British fabric. And we set up a fundraiser online and managed to get the 3,000 (£50,000) funded through incredibly generous donors so they are a zero cost for the Royal Marsden. We are now working on another 3,000 hospital gowns for another London hospital which has also been funded through donations and there seems to be another 3,000 in the works for another hospital too. It has been a pleasure and an honour for Team AH to contribute in this way at such an important time. These frontline NHS workers deserve all the protection and support we can give them.

POSITIVE LUXURY

We’re proud to have been awarded the Butterfly Mark from Positive Luxury. This is a symbol of trust earned by brands that have adopted sustainability as a business strategy. You can find out more about the butterfly mark and what we’ve been awarded it for on our product pages.

CORONAVIRUS: SUPPORTING THE NHS

The Royal Marsden Cancer Charity is a charity that is very dear to Anya Hindmarch. We have worked with them on a few things including the Ever After Garden in December 2019 where you could visit and buy an illuminated rose for a £10 donation to the Royal Marsden to plant in Grosvenor Square in memory of a lost loved one. With thanks to Grosvenor Estate, Pan Communication and Culture Creative.

On April 21st Anya had a call from the Royal Marsden saying that they needed help in sourcing and making PPE, in particular, 3,000 washable and re-usable hospital gowns. They needed to be of a certain spec so that they can be washed to a temperature for thermal disinfection. The beauty of these gowns is that because they can be washed onsite, it gives the Royal Marsden a sustainable source of gowns and they won’t need any more. Also they won’t go into landfill unlike so much of the PPE that is being used today.

We managed to get these gowns made in London with British fabric. And we set up a fundraiser online and managed to get the 3,000 (£50,000) funded through incredibly generous donors so they are a zero cost for the Royal Marsden. We are now working on another 3,000 hospital gowns for another London hospital which has also been funded through donations and there seems to be another 3,000 in the works for another hospital too. It has been a pleasure and an honour for Team AH to contribute in this way at such an important time. These frontline NHS workers deserve all the protection and support we can give them.