The Universal Bag

Launched in 2021 after two years of research and exploration, the Universal Bag is Anya Hindmarch’s most ambitious sustainability project to date. The next generation of reusable bag, the Universal Bag builds on I Am Not A Plastic Bag and I Am A Plastic Bag, tackling single-use plastic, rescuing post-consumer waste from landfill and inspiring a reuse mindset. The spacious shopping bag is 100% recycled and 100% recyclable and offered at an accessible price point.

Just Landed

Four of our recent international launches are now available for you to purchase via our website as a set of two, in very limited quantities. Choose your set of two: City’Super from Taiwan and Little Farms from Singapore (set one), or Fusion from Hong Kong and Woolworths from Australia (set two). Priced at €31 for two large bags, they’re certain to fly.

Get yours now and watch this space for future opportunities to buy new Universal Bags online.

The Full Line Up

FAQs

A Global Initiative

It is the scale of the project which sets the Universal Bag apart. Designed by Anya Hindmarch and made by Solent Group, it includes multiple collaborations across supermarkets, each working with us on their own unique design and colour which are sold exclusively in their stores. The ongoing global initiative sees new editions introduced regularly across the world – to date 15 retailers across 3 countries, with dynamic future plans.

"a desirable, durable, reusable, 100% recycled and 100% recyclable tote bag"

Tote Bags