The Universal Bag

Launched in 2021 after two years of research and exploration, the Universal Bag is Anya Hindmarch’s most ambitious sustainability project to date. The next generation of reusable bag, the Universal Bag builds on I Am Not A Plastic Bag and I Am A Plastic Bag, tackling single-use plastic, rescuing post-consumer waste from landfill and inspiring a reuse mindset. The spacious shopping bag is 100% recycled and 100% recyclable and offered at an accessible price point.

Just Landed

For the first time, the Universal Bag is launching in the Philippines. We’re proud to welcome The Marketplace Fresh as our latest Universal Bag partner, and the first retailer to launch both the large and mini sizes. The Marketplace Universal Bag will be available in 38 stores nationwide from this December.

Follow us on Instagram and join our mailing list below to stay up to date on future Universal Bag launches.

Universal Bag Sign Up Form

Sign up below to stay updated on future Universal Bag releases.

The Full Line Up

Discover Tote Bags

FAQs

A Global Initiative

It is the scale of the project which sets the Universal Bag apart. Designed by Anya Hindmarch and made by Solent Group, it includes multiple collaborations across supermarkets, each working with us on their own unique design and colour which are sold exclusively in their stores. The ongoing global initiative sees new editions introduced regularly across the world – to date 15 retailers across 3 countries, with dynamic future plans.

"a desirable, durable, reusable, 100% recycled and 100% recyclable tote bag"