The Universal Bag

Launched in 2021 after two years of research and exploration, the Universal Bag is Anya Hindmarch’s most ambitious sustainability project to date. The next generation of reusable bag, the Universal Bag builds on I Am Not A Plastic Bag and I Am A Plastic Bag, tackling single-use plastic, rescuing post-consumer waste from landfill and inspiring a reuse mindset. The spacious bag's fabric is made from 100% recycled plastic and is fully recyclable and offered at an accessible price point.

Just Landed

Selfridges has launched the Mini Universal Bag and relaunched the original larger size. The bags are available at its Foodhalls across London, Manchester and Birmingham, in limited numbers.

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A Global Initiative

It is the scale of the project which sets the Universal Bag apart. Designed by Anya Hindmarch and made by Solent Group, it includes multiple collaborations across supermarkets, each working with us on their own unique design and colour which are sold exclusively in their stores. The ongoing global initiative sees new editions introduced regularly across the world – to date 15 retailers across 3 countries, with dynamic future plans.

"a desirable, durable, reusable, 100% recycled and 100% recyclable tote bag"