The Universal Bag

Launched in 2021 after two years of research and exploration, the Universal Bag is Anya Hindmarch’s most ambitious sustainability project to date. The next generation of reusable bag, the Universal Bag builds on I Am Not A Plastic Bag and I Am A Plastic Bag, tackling single-use plastic, rescuing post-consumer waste from landfill and inspiring a reuse mindset. The spacious shopping bag is 100% recycled and 100% recyclable and offered at an accessible price point.

Coming Soon

We’re proud to welcome Ocado x What Women Built as our latest Universal Bag partner.

Buy Women Built is the brainchild of entrepreneur Sahar Hashemi OBE, who launched the movement with a clear mission to increase the visibility of female-founded brands in-order-to unlock economic opportunity. The Buy Women Built mark, launched in 2023, appears on thousands of products to give shoppers a simple way to identify and support female founded brands.

The Buy Women Build Universal Bag will be available on the Ocado website from next week.

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The Full Line Up

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FAQs

A Global Initiative

It is the scale of the project which sets the Universal Bag apart. Designed by Anya Hindmarch and made by Solent Group, it includes multiple collaborations across supermarkets, each working with us on their own unique design and colour which are sold exclusively in their stores. The ongoing global initiative sees new editions introduced regularly across the world – to date 15 retailers across 3 countries, with dynamic future plans.

"a desirable, durable, reusable, 100% recycled and 100% recyclable tote bag"