‘Hop on your bike! – is our New Year’s message. So I’m excited to introduce The Village Bike, our latest concept store to arrive at the Village Hall on Pont Street. A celebration of all things bikes and cycling, the space is designed to bring the joy of this mode of transport to everyone.’ Anya Hindmarch
For our first concept store of 2025, we’re delighted to bring ‘The Village Bike’ to The Village on Pont Street in Chelsea, from 8th January to 5th February – a love letter to the joy of cycling for all. The space itself is inspired by 1970s retro biking, think classic colourful jerseys, colourblock cycling caps and bold shorts which inform a vintage colour palette and nostalgic details – a breath of fresh air for the New Year.
Step inside to find a retro yellow interior, with handlebars displaying stock, mannequin heads with caps and velodrome-style stripes. The space nods, too, to cycling proficiency, BMX, London bike messenger culture and more. Yes, there’s Lycra, but the vibe is irreverent and wearable – the store is joy-filled, inclusive and all about bringing cycling to everyone.
EASY RIDER
The store will house our own dedicated cycling collection, which includes backpacks for adults and kids, bandanas, socks, cycling caps, jerseys, bib tights and even a handlebar bag and helmet. Plus discover our playful range of Anya branded biking accessories including printed T-shirts, water bottles, stickers, reflective spokies alongside repair kits, mirrors and lights. We’re also delighted to bring you an edit of Loffi’s cycling ‘Glove’ – designed to have ‘a positive effect on our road culture’, these cult pairs are vital for the happy cyclist.
You can also shop an offering online. From backpacks and T-Shirts to a selection of Anya branded bundles.
ON YOUR BIKE
We’ve partnered with specialist bike brands to bring you two exclusive, co-branded bikes. Made to order, each bike will be on display at the store, with the options to order your very own limited edition Anya bike.
THE ROAD BIKE
CINELLI x ANYA HINDMARCH
GAZETTA DELLA STRADA
Founded in Milan in 1948, Cinelli is the world’s leading performance cycling lifestyle brand. The Gazzetta Della Strada is Cinelli’s hybridized vision of the classic steel Randonée bike, fine-tuned – thanks to its flat bars, messenger rack and road-inspired geometry – for fast and practical commuting without neglecting the versatile design details that make the bike weekend-adventure ready. Don’t miss the special-edition Cinelli x AH ‘smile’.
THE CARGO BIKE
BROMPTON x ANYA HINDMARCH
MK5 C-LINE 6 SPEED
Made for cities, Brompton bikes are sold in 47 countries around the world. The brand’s foldable city bikes fold up to a third of the size, making them perfect for commuting on trains, popping in the boot of the car or hailing a taxi when the weather changes. Find the special-edition 6 speed C Line from Brompton at The Village Bike – now with added Eyes. Perfect for city explorers this bicycle offers speed and control and the folding frame is lightweight and compact. Produced in Brompton’s heritage London factory, each bike is handmade.