Anya’s Dive Shop welcomes everyone from the snorkelling novice to the free-diving fanatic. Full to the brim with equipment, inflatables and of course the perfect raffia holiday accessories, it makes a visit the perfect place to prep for your trip to the sea.’ –Anya Hindmarch

Discover Anya’s Dive Shop from 12th April to 1st June, our concept store that marks the start of a season of underwater-themed escapism. Inspired by small-town coastal dive shops from Florida to Folkestone, Anya’s Dive Shop caters to everyone who would rather be at sea, from paddlers to PADI pros and master divers. You’ll find everything you need for your next dive, swim or rockpooling trip, plus a few surprises, too – every piece guaranteed to raise a smile.

The Life Aquatic

Our accompanying collection – also available to shop online – takes inspiration from the treasures of the deep, with bejewelled jellyfish evening bags, raffia octopus cross-bodies, blowfish charms, raffia sea urchins, light-reflecting fish coin purses and more. Playful, highly crafted – and recommended to stay on dry land. For trips to the shore, don’t miss our ultimate beach bag edit with raffia and jute options complete with signature organisational pockets.

Ocean Drive

Inside, you’ll find an array of aquatic-themed branded accessories including Dive Shop goggles, witty bumper stickers and T-shirts, kids’ inflatables and snorkels, rubber rings and more – with every purchase taken home in a reusable beach bag made from recycled ocean plastic. Also look out for serious diving gear from 29/71, playful beach essentials from Miami brand Vacation and kids’ holiday kit from Petites Pommes – including some exclusive styles we’ve created together.

Dive Buddies:

The brands we’ve partnered with for Anya’s Dive Shop.

Vacation is a high-concept suncare brand designed for and taking inspiration from those who take their leisure as seriously as they take protection. It combines modern skincare science with everything you love about sunscreens of the past, to create its “Excessively Good” and “Leisure-Enhancing” sunscreens. Playful accompanying products and accessories are inspired by the world of Vacation. Anya Hindmarch has worked with Vacation to create a can cooler and bumper sticker, plus look out for the signature sunscreen.

29/71 is a free diving company with the ambition to offer intelligent and beautiful equipment for in and out of the water. The brand sees freediving as a holistic pursuit: in other words, what you do on land, how you train, breathe and stretch has a huge impact on what you can achieve in the water. The name reflects this: 29/71 is the earth’s ratio of water to land. Its mission is to enable freedivers to push themselves to new depths. Discover a selection of these beautifully crafted pieces at Anya’s Dive Shop.

Petites Pommes was created by two Danish mothers looking to upgrade on the everyday inflatables they bought their kids each summer – but that never lasted beyond the week-long holiday. From that, they decided to enhance the design and quality of a childhood classic – the swim ring. The familiar, traditional colourful stripes have evolved into a distinctive range of premium-quality floats that subtly elevate moments at the beach and in the pool. Anya Hindmarch has worked with Petites Pommes to create a branded swim ring, plus look out for a selection of accessories.

Gift with Purchase

All Dive Shop collection purchases will arrive accompanied by a complimentary limited-edition recycled mesh striped Anya’s Dive Shop tote bag. Shop online or at Anya’s Dive Shop and you will receive a mini tote, or spend over €390 and receive a large tote – while stocks last. Terms and conditions apply.

Find Us

The Village Hall
Anya’s Dive Shop
11 Pont Street, London SW1X 9EH

Dive today! No experience needed:
Monday-Saturday 10am-6pm
Sunday 12-5pm